Professional Identity via Virtual Corporate Discourse: Linguistic Perspective

Virtual practicum experiences to build professional identity

This paper reports on a how pre-service teacher use of an online classroom simulation (ClassSim) supplemented existing practicum experiences and contributed to the development of their emerging professional identity. ClassSim was developed to provide pre-service teachers with a safe virtual environment in which they can explore ‘authentic’ and practical classroom scenarios. Users were able to a...

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

Professional Development & Knowledge Management via Virtual Spaces

In the U.S., the mid and late 1990s was a boom period in many ways that included an expanding economy, a growing emphasis upon the value of people's working knowledge, and a range of new Information Technology (IT) applications and information services that depended upon computer networking often the Internet. These themes were represented in professional discourse by a special emphasis upon "k...

The Corporate Secret Identity

Linguistic Devices of Identity Representation in English Political Discourse with a Focus on Personal Pronouns: Power and Solidarity

The present study was aimed at exploring the use of pronominal reference for identity representation in terms of power and solidarity in English political discourse. The investigation was based on a corpus of four political interviews and debates amounting 26,500 words. The analysis was both qualitative and quantitative. In the qualitative analysis, a discourse-analytic approach was used to fin...